Sniff before
you feed
A scanning app for people who read the back of the packet, and the identity built around it.
Point a phone at a barcode and Sniffy answers one question: is this good for my animal.
A pet food label is a compliance document. Forty lines of ingredients, allergens hidden inside category names, and an owner deciding in an aisle with a dog pulling at the lead. Onboarding asks four things and then stops: species, breed, age, known allergies. Every verdict after that is filtered through those answers, so the app speaks about your animal, never about a category.
The identity leads with affection rather than with science. A rounded wordmark somewhere between a paw pad and a chew toy, crayon illustration wherever the content turns clinical, olive and cream throughout, and a single orange held back for the one thing that asks to be pressed. The camera opens on launch, a score lands within a second of the scan, and the ingredient breakdown waits one scroll below for the owners who want it.
- Strategy
- Brand Identity
- Art Direction
- Illustration Direction
- UX Design
- UI Design
- Design System
